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Meta Tags 101 - Meta Tags Explained

Meta tags are helpful to search engines when indexing your site, but many people have little or no idea how to maximize their results. This is the part of your Website where you have a chance to talk with the search engine's "robots" (also known as "spiders").

Other Search Engine Resources:
[Search Engine Ranking] [Search Engine Database]
[Search Engine Optimization] [Keyword Usage]

Select Effective Keywords

The process of selecting keywords varies for each industry as much as the keywords themselves. There is a limit to the number of keywords you should use, therefore it is very important to know where your market is looking. If you aren't sure, just research your industry to see what your competition is doing.

Below are some sample meta tags with a description of each. If you understand meta tags, don't be surprised to see some that you are unfamiliar with. After reading this page, try our "Meta Tag Assistant".

If you do not understand what a meta tag is after reading this article, and how to properly use them, don't! Contact us, for help.

In your HTML, each meta tag should span only one line. The tags here are formatted to fit the page. Also, there is no need for spaces between keywords, a comma will suffice. A short description of each tag is in red.

<head>

<meta http-equiv="Content-Language" content="en-us">
This tells meta crawlers or "spiders" the language to index.

<meta name="Author" content="Mark Aaron of YourNew.com, Inc.">
I have to take credit where it is due.

<meta name="copyright" content="YourNew.com, Inc.">

<meta name="country" content="United States">
This tells the site's origin.

<meta name="coverage" content="Worldwide">
This means that we are open for business worldwide.

<meta name="Description" content="Marketing resources for business. Let us handle all of your Internet design, hosting, and domain registration.">
This is the site content. Notice that I reference other services offered by YourNew.com, Inc.

<meta name="identifier" content="http://www.yournew.com">
This tells the base address for the site.

<meta name="Keywords" content="web design,graphic art,website,graphic artist,marketing,Internet,web hosting,hosting,domain registration">
Again, notice that I added other services offered by YourNew.com, Inc. This is what people will search for, not always in the proper tense or form. I added items with a large demand and where possible without a large supply. "Spiders" will notice frequently repeated words, both in the coding and the visible part of the page. This can be overdone, but it can also help when performed well.

<meta name="revisit" content="14 days">
This is a suggestion to the spider to come back to index new material.

<meta name="robots" content="index, follow">
This tells the spider to index this page and follow all links here to read the tags in those pages.

<meta name="title" content="Site Design Is Just The Start. Now Let's Market YourNew.com!">
This should always be a phrase rather than a simple one or two word name for the page. Notice that I used the words "Site", "Design", and "Market".

</head>
Search Engine Optimization | Search Engine Marketing | Search Engine Ranking | Internet Marketing | Keyword Usage | Keyword Proximity | Search Engine Database | Meta Tag Assistant | Meta 101 | More Than Meta

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