Keyword Usage

There are many important places to use keywords and keyword phrases. We cannot list them all, but this lesson is intended to get you thinking about all of the places where you may have overlooked keyword placement.

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Keyword Usage in Pop Up Pages

Pop up pages, used in this example, are additional Web pages, but many developers forget the value of adding links and keyword phrases. When pop up pages include keywords and outgoing links, they may be added to links pages and help search engines to index your site more thoroughly. What we are looking for in this article is creativity. That is to say that we want you to open your mind to some of the forgotten usage of keywords, whether in a pop-up window or simply in the alternate text of an image.

Is there really any difference? The correct answer is "Only if you hope to see a return on your Web presence". Otherwise, I suppose that it is fine to rest at the bottom of a list of thousands of competitors worldwide (and yes, they are even trying to penetrate your local market ... don't kid yourself).

Here are four examples of performing the function of presenting an enlargement of a thumbnail image. For simplicity, let's say that the focus keywords are all contained in the phrase "First Murnahan Family Photo". To the right of this page, we have outlined the occurrences of this keyword phrase in each example.

Image One	Image Two
Image Three	Image Four

Keyword Occurrences

Image Number One

Includes the message "First Murnahan Family Photo" in the status bar of the browser when pointer is over image.
Thumbnail image is named first_murnahan_family_photo.jpg
Includes the message "First Murnahan Family Photo" when the pointer is over the image or in place of picture when graphics are turned off in users browser.
Directs to a popup location at first_murnahan_family_photo.htm - (note: the file name in the URL matches the page content).
Stylesheet used in popup is named "first_murnahan_family_photo.css".
Popup makes use of an "input tag" with the text First Murnahan Family Photo.
Image displayed on popup location first_murnahan_family_photo.htm is named first_murnahan_family_photo.jpg
The JavaScript function is to call open the "First_Murnahan_Family_Photo" window.
The page referenced includes a title tag, header tag, and wide array of meta tags.

Image Number Two

Nearly identical to the eye, but uses the focus keyword phrase only three times.
No additional site links on popup page.

Image Number Three

Zero keyword usage in any form.
The JavaScript function is to call open the "Picture" window (as opposed to the "First Murnahan Family Photo" window).
Image does not include an alternate text tag (again, no keyword usage).
Directs to a popup location at picture01.htm - (note: no mention of keywords in URL).
Window that opens does not include any links to other pages.
The page referenced does not have title tag, header tag, or any meta tags. It only makes use of the bare minimum coding (see source code).

Image Number Four

Zero keyword usage in any form.
Simply opens a new page containing an enlarged version of the image.

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Keyword Usage

Keyword Usage in Pop Up Pages

Keyword Occurrences